U.S. Hispanic marketing
Reach the fastest-growing market in America, in both of its languages.
Growtide plans, builds and runs marketing for U.S. Hispanic consumers: native Spanish and English campaigns, bilingual landing pages and follow-up on the channels they actually use.
Why most Hispanic marketing underperforms
Too many brands still approach Hispanic consumers with a translated ad, a Spanish page nobody maintains and a phone line that only answers in English. The audience notices, and they buy somewhere else.
The reality is more nuanced. Most U.S. Latinos move between English and Spanish depending on the context: 71% speak English proficiently, and 68% speak Spanish at home. The right language, message and channel depend on the product, the moment and the person. That's why we test English, Spanish and bilingual approaches instead of assuming.
Translation vs. real Hispanic marketing
| Translated marketing | Growtide |
|---|---|
| Same ad, run through a translator | Native copy and creative written for each audience |
| One Spanish landing page, rarely updated | Bilingual pages that match every campaign |
| Generic "Hispanic" targeting | Segments by language, region, origin and intent |
| Leads answered in English only | Follow-up in the lead's language, by WhatsApp, SMS and email |
| Results reported in one lump | Performance tracked separately by language |
What we do for Hispanic audiences
Spanish & bilingual paid media
Meta, Google, TikTok and YouTube campaigns written natively, with offers that match how the audience buys.
Bilingual websites & landing pages
Full English and Spanish experiences with the right proof, trust signals and contact options.
WhatsApp-first follow-up
Click-to-WhatsApp ads, instant replies and AI assistants that keep the conversation in Spanish.
Spanish SEO & local search
Rank for the searches Spanish speakers actually type, in the cities where you operate.
Cultural creative direction
Messaging that respects the diversity of Latino audiences: Mexican, Caribbean, Central and South American.
Measurement by language
Know exactly what each language, market and channel is producing, and where to invest next.
FAQ
Questions we get a lot
What does a Hispanic marketing agency do?
A Hispanic marketing agency helps brands reach U.S. Hispanic and Latino consumers with culturally relevant campaigns, in Spanish, English or both. Growtide combines this with paid media, bilingual websites and WhatsApp automation so the whole journey works, not just the ad.
Should I advertise to Hispanics in English or Spanish?
Often both. Pew Research found 54% of Hispanic adults get news mostly in English, 21% mostly in Spanish and 23% in both about equally. The right mix depends on your product and region, so we test languages and let the results decide.
How big is the U.S. Hispanic market?
There were about 68 million Latinos in the U.S. in 2024, one in five Americans, according to Pew Research Center. The Latino Donor Collaborative estimates U.S. Latino purchasing power at $4.1 trillion.
Is your team native in Spanish and English?
Yes. Our team works natively in both languages, and we write each version from scratch for its audience instead of translating.
Let's find the revenue your marketing is leaving behind.
Book a free 20-minute growth audit. You'll leave with clear opportunities, whether or not we work together.
Prefer to type? Message us on WhatsApp in English or Spanish.